Mobility Solutions Product Manager

Purpose:The job holder is responsible for supervising the daily operation of Segments/ Products/ Services in terms of promotional campaigns, consumer acceptance testing, and alignment with other internal stakeholders. The job holder is also responsible for handling partnership management activities and implementing loyalty and retention initiatives and plans.Key Accountabilities:Provide subject matter expert in the Marketing Development area Assist in the development and manage the implementation of targeted Segments/ Products/ Services roadmap Provide needed information and data in order to develop actionable annual marketing plans and tactical promotional campaigns and packages/offers Handle all correspondences with Technology and other related internal stakeholders to facilitate the development of targeted packages and offers Participate in new services commercial launch for awareness purposes Coordinate on a regular basis with Marketing Communications to follow-up the development and implementation of promotional activities for existing segment-related services Handle consumer acceptance testing to ensure consumer readiness and acceptance for product/service Provide needed input and information for the design and update of new and existing product propositions in order to deliver the best possible quality Conduct knowledge transfer sessions with Sales and Distribution and Customer Care as and when required Develop periodical reports on the performance of Segment products and promotion efforts, services lifecycle, revenues and profitability and participate in the development enhancement plans for improvement purposes Supervise data extraction and analyze results to identify target customers and segments Implement predictive and propensity models pertaining to key customers aspects such as churn, acquisition, etc Develop reports on the stimulation of existing enterprise customer base and revenue Participate in the development of concept papers and technical feasibility studies and other campaign-related documentation for decision making purposes Follow-up the effective communication of CVM campaigns to targeted customers Provide needed data for the development of return on investment and profitability reports for decision making purposes Handle pricing-related correspondences with Finance Propose tariff changes or promotions as per set guidelines and secure approval from related stakeholders Develop and review benchmark studies, economic modeling, market-based studies and analysis in order to extract pricing scenarios Develop reports on portfolio pricing coherence for decision making purposes in order to avoid cross-product cannibalization Participate in the development of reports pertaining to price sensitivity on different customer segments to assess purchasing power on a regular basis Remain abreast and report on new regulations in order to assess the cost impact on pricing Assist in the development of analytic models for predictive and descriptive churn initiatives Conduct knowledge transfer sessions, implement churn and win-back initiatives and participate in the development and continuous update of the retention matrix Provide need data and information to facilitate the development of promotion concepts in order to retain loyal customers Propose need improvements according to customer needs and update rewards structure and program on a regular basis