Senior Digital Communications Analyst|000024 – 5003897HO

The role holder is responsible for defines stc corporate social media communication strategy, objectives, target audience and preferred channels of outreach. ,maintains user feedback and engages with visitors in accordance with Corporate Communication principles. . The role holder shall carry out his duties in accordance with the stipulated business policies and procedures.- Defines stc corporate social media communication strategy, objectives, target audience and preferred channels of outreach.Distributes social media pages design in accordance with brand guidelines.Distributes corporate social media content, editorials, videos, etc. and manages relevant third parties.Compiles, manages and grows business presence across social media channels such as Twitter, Facebook, LinkedIn, YouTube, etc.Consolidates and executes business requirements for marketing.Maintains user feedback and engages with visitors in accordance with Corporate Communication principles.Assesses marketing effectiveness of social media communications by calculating investment performance indicators such as return on investment (ROI) and recommends adjustments.